Undergraduate Programs

E-Commerce

Objectives

Objective of the undergraduate program in E-Commerce aims to enhance students’ ability in management, communication, E-Commerce system planning, and analysis and design. The program includes subjects in the areas of management, trade, finance, marketing, computer network technology, modern business and management, law, trade principles, as well as Chinese trade relations with neighboring regions. Graduates from the program will have a good employment opportunity in companies and government agencies involved in trades with China.

Duration

Duration of the program is 4 years with course works in the first three years, followed by a thesis project and practice.

Degree Awarded

A bachelor degree in management is awarded for students who meet the requirement for graduation.

Main Courses

Principles of Management, Principles of Economics, E-Commerce Database Technology, E-Commerce Development Technology, E-Commerce System Analysis and Design, E-Commerce Website Construction, Electronic Payment and Network Finance, E-Commerce Logistics Management, Network Marketing and Planning, E-Commerce Laws and Regulations.

International Trade and Economics

Objectives

The undergraduate program in International Trade and Economics provides students with solid theory and the latest technological knowledge in economics and international trade. The program covers business related issues such as Chinese culture, China's policies on foreign trade, and China’s major trading partners. Students should be able to engage in various business, management, and international trade activities in government agencies or multinational companies.

Duration

Duration of the program is 4 years with course works in the first three years, followed by a thesis project and practice.

Degree Awarded

A bachelor degree in economics is awarded for students who meet the requirement for graduation.

Main Courses

Politics & Economics, International Economics, Econometrics, Statistics, Accounting, World Economics, International Trade Practice, Monetary Banking, Finance.

Chinese Language and Literature

Objectives

The program in Chinese Language and Literature provides students with basic theory and knowledge of Chinese language and to equip them with good skills in Chinese listening, speaking, reading, and writing. The program covers subjects of Chinese traditional culture, arts, philosophy, contemporary Chinese politics, and economic and legal systems in China. Students from the program will have a good employment opportunity in government agencies, corporations, media and cultural institutions or in related fields that are involved with China. Students can easily apply for further degree program in China if they plan so.

Duration

Duration of the program is 4 years with course works in the first three years, followed by a thesis project and practice.

Degree Awarded

A Bachelor of Arts is awarded for students who meet the requirement for graduation.

Main Courses

(Elementary, Intermediate, Advanced) Comprehensive Chinese, Oral Chinese, Listening Chinese, (Intermediate, Advanced) Writing, (Elementary, Intermediate) Reading

Art Design

Objectives

Objective of the program aims to provide students with solid theory and the latest knowledge in art, digital media, and industrial product design. We encourage our students to be independent, innovative and professional. Students from the program should be able to work, teach or do research in the related fields.

Duration

Duration of the program is 4 years, with course works in the first three years, followed by a thesis project and practice.

Degree Awarded

A Bachelor of Arts is awarded for students who meet the requirement for graduation.

Main Courses

Color Composition, Graphic Composition, History of Chinese and Western Design, History of Modern Design, Design Psychology, Computer Aided Design, Visual Identification System Design, Interactive Media Design, Brand Planning Research.