Certificate in Chinese Business Studies
Designed for non-degree seeking short-term students who hope to acquire better understanding about contemporary China.
Not only to LEARN but to EXPERIENCE the dynamic cultural and business context of China, as well as its interaction with the other major economies.
• Immersion week – Visit Fortune 500 companies and top Chinese companies every semester.
• FREE home stay opportunities – Live with local families and immerse yourself into the real Chinese community
• Sitting in the same class with top Chinese students, building your future social network.
• Scholarship available for excellent students
Certificate in Chinese Business Studies
Duration: 1 Semester
Teaching language: English
Tuition fee: CNY 18000/Semester
Application Deadline:
Fall Semester: 30 June/ Spring Semester: 30 December
Entry Requirement:
College students registered in renowned educational institutions
Proficiency in English [TOEFL (IBT)79/IELTS6.0/TOEIC750/interview]
Application Materials:
Copy of photo page of passport
One recent passport photo
Application Form and Custody Release Form
Proof of English Proficiency (TOEFL/IELTS/TOEIC)
Diploma or Degree Certificate
Transcripts/Mark Sheets
Personal Statement
Application Fee: 800 CNY
Core Courses :
Introduction to Chinese Finance
Chinese Culture & Business Etiquette
Contemporary Issues of Chinese Economy
The Changing Chinese Business Environment
Strategic Management in China
Developing a Business in China
Marketing in China
Chinese Language
Note: availability depending on the semester schedule
Chinese Culture & Business Etiquette
| 1. Understand key aspects of the Chinese history & culture | Knowledge & understanding |
| 2. Be able to interact with Chinese people in a culturally appropriate manner | Communication |
| Knowledge & understanding | |
| 3. Be able to contrast and reflect on some aspects of business protocols between China & the candidate’s own country | Knowledge & understanding |
| Reflection | |
| 4. Be able to engage in simple conversations in Chinese in predictable contexts | Learning |
| Communication |
Strategic Management in China
| 1. Critical understanding of strategic management and its contribution to organisational purpose and development in the Chinese business context | Knowledge & understanding |
| 2. A thorough grasp of the techniques of strategic appraisal and the exploration and evaluation of strategic options; and the problems of making strategic choices from limited data and the limitations of model driven analysis | Analysis |
| Problem solving | |
| 3. Recognition of the difficulties associated with the planning and implementation of strategies, and the problems for organisations in changing internal beliefs and perceptions to maintain a viable fit with a rapidly changing environment in China | Communication |
| Knowledge & understanding | |
| Problem solving |
Markets & Marketing
| 1. to understand the economic definition of the firm, market and industry | analysis knowledge & understanding |
| 2. critically understand the role of international trade and the impact on company performance. | knowledge & understanding |
| 3. a systematic understanding of the core concepts of marketing and critical awareness of factors which give rise to the need for a more strategic approach to marketing management | knowledge & understanding |
| 4. critical evaluation of the current position of firms in relations to their marketing environment and apply marketing concepts (tools and techniques) towards developing and formulating in-depth analysis of situations that will generate effective marketing decisions and strategies. | analysis knowledge & understanding problem solving |
| 5. apply a disciplined approach to the analysis of marketing problems and their solutions in terms of appropriate strategy development | knowledge & understanding problem solving |
| 6. assess a range of contemporary developments in marketing and the application (including ethical and e-commerce) of marketing ideas for a variety of circumstances. | analysis knowledge & understanding |
| 7. apply a disciplined approach to the analysis of marketing problems and their solutions in terms of appropriate strategy development | application |
| 8. assess a range of contemporary developments in marketing and the application (including ethical and e-commerce) of marketing ideas for a variety of circumstances | analysis application |
Introduction to Money and Finance
| 1. Demonstrate a systematic knowledge and a critical awareness of money, banking and financial markets | Knowledge & Understanding |
| 2. Analysis skills in these areas Capability to solve the quantity problems in these areas |
Analysis |
| Application | |
| 3. Specific environment and development in China | Communication |
| 4. Well prepared for further and advanced study in these areas | Application |
The Changing Chinese Business Environment
| 1. Systematic understanding of the changing priorities of economic development in China & their implications for businesses operating in the country | Knowledge & understanding |
| 2. Critical appraisal of the changing business environment in China and the opportunities & risks this presents to businesses organisations | Analysis |
| Communication | |
| Knowledge & understanding | |
| Problem solving | |
| 3. Systematic understanding of the process whereby foreign businesses expand into China & the approaches they should take in managing their business risk | Analysis |
| Communication | |
| Application | |
| Problem solving |
Developing a Business in China
| 1. Understanding of the drivers of the Chinese business environment and how they impact on foreign companies operating in China. | Knowledge & understanding |
| Learning | |
| 2. Identification of a business need in China and, through practical analysis, evaluation of alternative ways of meeting the need | Analysis |
| Problem solving | |
| 3. Application of relevant experience and knowledge to develop a workable strategy to turn the business need into a real business opportunity | Application |
| Problem solving | |
| 4. Preparation of an outline business plan | Communication |
